Using social network and proximity‐based approaches, this paper analyses the effect of two territorial governance arrangements implemented in the Amazonian region in the framework of 'The Territories of Citizenship' programme, which aims to promote interaction and collaboration between the various actors of rural development. In the Amazon region, the great distances between actors made their interactions difficult. Our study reveals, however, that those distances are not insurmountable obstacles to collaboration. Indeed, the measures implemented in the framework of territorial policies promote communication between the different actors of the territories, thus allowing for the development and reinforcement of organized proximity.